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Apropos Magazine
Press
Descriptions, editorial profile and materials for anyone covering Apropos Magazine.
Descriptions for coverage
Choose a short or extended description of the publication.
Short description · 50 words
Apropos Magazine has opinions, an appetite for culture and little desire to call it a night. We write about what gets under our skin and keeps the conversation going. Curious, personal and with a sense of humour, even when we disagree. Independent, free to read and entirely free of advertising.
Extended description · 150 words
Apropos Magazine explores the culture that fills stages, screens, pages and conversations. The independent Danish publication brings together reviews, essays and commentary on music, film, television, books, art, gaming and cultural life.
Its music coverage includes concerts, festivals and releases. Film and television are considered as storytelling, while books, art and games form part of a wider conversation about aesthetics, identity and society. There is room for both an individual work and the context around it. The editorial voice is personal, curious and open to humour, aiming to make culture matter and welcome fresh perspectives.
Apropos is free to read and carries no advertisements, native advertising or sponsored editorial content. Being free of advertising is a tangible part of its identity, both in the reading experience and in its editorial content.
Published by Apropos Creative ApS, Apropos Magazine is for readers seeking judgments and perspectives across many forms of culture.
The works. The experiences. The conversations around them.
Apropos covers culture through reviews, essays, guides and commentary. Its focus is on the works, their expression and the questions they open up: from the form and energy of a concert to a novel's view of society or the way a game tells a story.
Music
Concert reviews, festival coverage, album reviews and guides to acts on the programme. With room for both the music and the culture around the stages.
Film and television
Reviews of films and TV series alongside perspectives on their stories, characters and themes. From an individual release to its place in the wider culture.
Art and design
Exhibitions, artists and visual expression. Coverage includes portraiture, installations and design, where a work's form meets questions about the body, identity and public life.
Books
Book reviews and literary perspectives that consider language, storytelling and the human and social questions raised by literature.
Gaming
Game reviews and perspectives on games as culture. Storytelling, aesthetics and gameplay inform assessments of the worlds that games invite players to explore.
Culture and society
Essays and commentary on subjects including identity, representation, club culture and digital platforms. Cultural phenomena become part of a wider conversation.
A selection of our articles
Five examples of Apropos’ reviews and culture journalism. Articles are in Danish.
Music · Concert review
Farveblind at Lille VEGA
Bass, rave punk and an abrupt ending. A review of Farveblind’s concert at Lille VEGA.
Film and television · Series review
Untamed on Netflix
A series review on Eric Bana, Yosemite and the balance between crime and family drama.
Art and design · Culture feature
Kontrapunkt: Art or client work?
A research-based article on the design studio’s work and the boundary between commercial identity and art.
Books · Book review
Sød Tøs by Anna Juul
Literary criticism exploring the novel’s friendships, therapy and self-deception.
Gaming · Game review
Astro Bot
A review of Team Asobi’s PlayStation 5 game, focusing on play, the controller and shared experiences.
Free to read. Free of advertising.
Apropos Magazine carries no advertisements. Its articles are free to read, and the publication carries neither native advertising nor sponsored editorial content.
Readers can access the culture coverage without advertisements or articles paid for by an advertiser.
Publication facts
Name
Apropos Magazine
Profile
Independent Danish digital culture publication
Formats
Reviews, essays, guides and commentary
Access
Free to read
Advertising
No advertisements, native advertising or sponsored editorial content
Publisher
Apropos Creative ApS
CVR
38175661
Editor-in-chief
Frederik Emil Kragh
Website
Press contact
Logos and press kit
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Press enquiries
Need information about the publication, a comment or material for a story? Email us with your publication, topic and deadline to give your enquiry the context it needs.
Liv@aproposmagazine.com
Photo: Christine Olsgaard, Azide
Frederik Emil Kragh
Editor-in-chief
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